Fieldstone Bakery
Wood-fired bread from three Madison bakeries, and soon a fourth
Reservations are free and not binding, and no money changes hands. You’ll get an email when the raise launches.
Highlights
- $3.5 million in revenue last year, up 14%
- Profitable for six years in a row
- Bread in 36 restaurants and two grocery chains
- Shares priced at $2.10, a $9.5 million valuation
The problem
Our east-side customers drive across town for our bread, and our wholesale bakery already runs at full capacity six days a week.
Our solution
A fourth bakery and cafe on Madison’s east side, with a larger oven that doubles our wholesale capacity.
Traction
Our three bakeries serve about 4,800 customers a week, and we bake bread for 36 restaurants and two grocery chains.
Business model
Retail bakery and cafe sales make up 70% of revenue, and wholesale bread for restaurants and grocers makes up 30%.
Market
Madison has strong demand for local food, and our wholesale customers have asked for more bread than we can bake.
Competition
Grocery store bakeries and two other local bakeries. Customers choose us for our wood-fired bread and our cafes.
Vision
Five bakeries across southern Wisconsin by 2030, all baking with local grain.
Investor perks
Thank-you rewards for investing. Perks aren’t part of your investment’s value.
- Bread clubA free loaf every week for three months.$420+
Risks
Opening a new location could cost more or take longer than planned. Flour and energy prices affect our margins. We owe $640,000 on loans for our current bakeries. Shares in a private company are hard to sell, and we have no plans to sell the company or go public.