Offering statement: Fieldstone Bakery
SEC file number (demo): 020-72407 · Last updated November 14, 2026
1. The company
- Legal name
- Fieldstone Bakery Holdings, Inc.
- Type of company
- C corporation, incorporated in WI
- Founded
- 2012
- Location
- Madison, WI
- Employees
- 48
- Industry
- Food & drink
- Website
- https://fieldstone.example.com
2. Officers and directors
- Greta Halvorsen, Founder and CEO. Trained as a baker in Copenhagen and opened the first Fieldstone in 2012.
- Sam Whitaker, Chief operating officer. Ran operations for a 20-location cafe chain.
3. The offering
- Security
- Common stock
- Pre-money valuation
- $9.5M
- Price per share
- $2.10
- Minimum investment
- $210
- Funding target
- $100,000
- Maximum
- $1,500,000
- Offered under
- Regulation Crowdfunding (Reg CF)
- Length
- 60 days from launch
Investments are accepted first come, first served until the maximum is reached. The company may close early once the target is met, if the round has been open at least 21 days and investors get 5 business days’ notice.
4. Use of proceeds
5. Financial condition
- Revenue, last fiscal year
- $3,480,000
- Revenue, year before
- $3,050,000
- Net income (loss), last fiscal year
- $212,000
- Cash on hand
- $390,000
- Total debt
- $640,000
- Raised before this round
- $0
Financial statements required for a round this size: Financial statements audited by an independent accountant.
6. Risk factors
Speculative investment. Investing in a private company is speculative, and you could lose your entire investment.
Limited transfer. Securities sold under Regulation Crowdfunding generally can’t be resold for one year, and there may never be a market for them.
Dilution. Future funding rounds may shrink your percentage of the company.
Little control. Investors in this round have little or no say in how the company is run.
Key people. The company depends on a small team. Losing key people could hurt the business.
Risks specific to Fieldstone Bakery
Opening a new location could cost more or take longer than planned. Flour and energy prices affect our margins. We owe $640,000 on loans for our current bakeries. Shares in a private company are hard to sell, and we have no plans to sell the company or go public.
7. Intermediary and fees
This round is listed on Go Fund Yourself Invest. The company pays 7.5% of the money raised if the round closes. Investors pay a 2% transaction fee, up to $20. In a live deployment, the intermediary must be an SEC-registered funding portal or broker-dealer and a member of FINRA.
8. Ongoing reports
After the round closes, the company will post an annual report on its Go Fund Yourself page within 120 days after the end of each fiscal year.